The purpose of this project was to create a typeface using FontStruct and then create a brochure and poster that effectively displayed the characteristics of the typeface through its design. I created the typeface, Back Jump, and got my inspiration through looking at different street art that can be found in big cities. I applied the bold, edgy and linear concepts that can be found in street art into my design.
Edgy- This typeface pushes the orthodox letter forms
Linear- The consistent lines through the letters is a hallmark of Back Jump
Bold- The thickness of the characters gives this typeface a visible strength
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