This is the board with all of my trial and error letter forms. I experimented with script type faces, but ultimately did not like them, so i focused more on San-serifs. My favorite was the letter forms from Univers.
Here are the final letter forms from each typeface that I worked with.
Seattle is a West Coast seaport city and the seat of King County. With an estimated 662,400 residents as of 2015,Seattle is the largest city in both the state of Washington and the Pacific Northwest region of North America. As of July 2013 it was the fastest-growing major city in the United States, and remained in the top five in May 2015 with an annual growth rate of 2.1%. The Seattle metropolitan area of around 3.6 million inhabitants is the 15th largest metropolitan area in the United States. The city is situated on a narrow isthmus between Puget Sound (an inlet of the Pacific Ocean) and Lake Washington, about 100 miles (160 km) south of the Canada–United States border. A major gateway for trade with Asia, Seattle is the 8th largest port in the United States and 9th largest in North America in terms of container handling.
The Seattle area was previously inhabited by Native Americans for at least 4,000 years before the first permanent European settlers. Arthur A. Denny and his group of travelers, subsequently known as the Denny Party, arrived from Illinois via Portland, Oregon on the schooner Exact at Alki Point on November 13, 1851.The settlement was moved to the eastern shore of Elliott Bay and named "Seattle" in 1852, after Chief Si'ahl of the local Duwamish and Suquamish tribes.
Logging was Seattle's first major industry, but by the late 19th century the city had become a commercial and shipbuilding center as a gateway to Alaska during the Klondike Gold Rush. By 1910, Seattle was one of the 25 largest cities in the country.However, the Great Depression severely damaged the city's economy. Growth returned during and after World War II, due partially to the local Boeing company, which established Seattle as a center for aircraft manufacturing. The Seattle area developed as a technology center beginning in the 1980s, with companies like Microsoft becoming established in the region. In 1994 the Internet retail giant Amazon was founded in Seattle. The stream of new software, biotechnology, and Internet companies led to an economic revival, which increased the city's population by almost 50,000 between 1990 and 2000.
Seattle has a noteworthy musical history. From 1918 to 1951, there were nearly two dozen jazz nightclubs along Jackson Street, from the current Chinatown/International District, to the Central District. The jazz scene developed the early careers of Ray Charles, Quincy Jones, Ernestine Anderson and others. Seattle is also the birthplace of rock musician Jimi Hendrix and the alternative rock style grunge.
Seattle's economy is driven by a mix of older industrial companies, and "new economy" Internet and technology companies, service, design and clean technology companies. The city's gross metropolitan product was $231 billion in 2010, making it the 11th largest metropolitan economy in the United States.[119][120] The Port of Seattle, which also operates Seattle–Tacoma International Airport, is a major gateway for trade with Asia and cruises to Alaska, and is the 8th largest port in the United States in terms of container capacity.[121]Though it was affected by the Great Recession, Seattle has retained a comparatively strong economy, and remains a hotbed for start-up businesses, especially in green building and clean technologies: it was ranked as America's No. 1 "smarter city" based on its government policies and green economy.[122] In February 2010, the city government committed Seattle to becoming North America's first "climate neutral" city, with a goal of reaching zero net per capita greenhouse gas emissions by 2030.
Still, very large companies dominate the business landscape. Four companies on the 2013 Fortune 500 list of the United States' largest companies, based on total revenue, are headquartered in Seattle: Internet retailer Amazon.com (#49), coffee chain Starbucks (#208), department store Nordstrom (#227), and freight forwarder Expeditors International of Washington (#428).[124] Other Fortune 500 companies popularly associated with Seattle are based in nearby Puget Sound cities. Warehouse club chain Costco (#22), the largest retail company in Washington, is based in Issaquah. Microsoft (#35) is located in Redmond. Weyerhaeuser, the forest products company (#363), is based in Federal Way. Finally, Bellevue is home to truck manufacturer Paccar (#168). Other major companies in the area includeNintendo of America in Redmond, T-Mobile US in Bellevue, Expedia Inc. in Bellevue and Providence Health & Services — the state's largest health care system and fifth largest employer — in Renton. The city has a reputation for heavy coffee consumption; coffee companies founded or based in Seattle include Starbucks,[126]Seattle's Best Coffee,[127] and Tully's.[128] There are also many successful independent artisanal espresso roasters and cafés.[125]
Prior to moving its headquarters to Chicago, aerospace manufacturer Boeing (#30) was the largest company based in Seattle. Its largest division is still headquartered in nearby Renton, and the company has large aircraft manufacturing plants in Everett and Renton, so it remains the largest private employer in the Seattle metropolitan area. Former Seattle Mayor Greg Nickels announced a desire to spark a new economic boom driven by the biotechnology industry in 2006. Major redevelopment of the South Lake Union neighborhood is underway, in an effort to attract new and established biotech companies to the city, joining biotech companies Corixa (acquired by GlaxoSmithKline), Immunex (now part of Amgen),Trubion, and ZymoGenetics. Vulcan Inc., the holding company of billionaire Paul Allen, is behind most of the development projects in the region. While some see the new development as an economic boon, others have criticized Nickels and the Seattle City Council for pandering to Allen's interests at taxpayers' expense. Also in 2006, Expansion Magazine ranked Seattle among the top 10 metropolitan areas in the nation for climates favorable to business expansion.In 2005, Forbes ranked Seattle as the most expensive American city for buying a house based on the local income levels. In 2013, however, the magazine ranked Seattle No. 9 on its list of the Best Places for Business and Careers.
Alaska Airlines, operating a hub at Seattle–Tacoma International Airport, maintains its headquarters in the city of SeaTac, next to the airport.
WORD LIST AND TYPEFACES
(Note: The Typeface for West Coast is Honey Script)
Small caps are short capital letters designed to blend with lowercase text. They're usually slightly taller than lowercase letters. The different between small caps and all caps is the x height.The font Gotham does have small caps. In writing and typography, a ligature occurs where two or more graphemes or letters are joined as a single glyph. An example is the character æ as used in English, in which the letters a and e are joined.They are used when two characters need to be combined. My font does have ligatures. A foot mark doesn't curves while an apostrophe does. An inch mark is two foot marks (uncurved) while a quote is two apostrophes. There are three lengths of what are all more or less dashes: hyphen (-), en dash (–), and em dash (—). The hyphen connects two things that are intimately related, usually words that function together as a single concept or work together as a joint modifier (e.g., tie-in, toll-free call, two-thirds).
The en dash connects things that are related to each other by distance, as in the May–September issue of a magazine; it’s not a May-September issue, because June, July, and August are also ostensibly included in this range. And in fact en dashes specify any kind of range, which is why they properly appear in indexes when a range of pages is cited (e.g., 147–48). En dashes are also used to connect a prefix to a proper open compound: for example, pre–World War II. In that example, “pre” is connected to the open compound “World War II” and therefore has to do a little extra work (to bridge the space between the two words it modifies—space that cannot be besmirched by hyphens because “World War II” is a proper noun). Now, that is a rather fussy use of the en dash that many people ignore, preferring the hyphen.
The em dash has several uses. It allows, in a manner similar to parentheses, an additional thought to be added within a sentence by sort of breaking away from that sentence—as I’ve done here. Its use or misuse for this purpose is a matter of taste, and subject to the effect on the writer’s or reader’s “ear.” Em dashes also substitute for something missing. For example, in a bibliographic list, rather than repeating the same author over and over again, three consecutive em dashes (also known as a 3-em dash) stand in for the author’s name. In interrupted speech, one or two em dashes may be used: “I wasn’t trying to imply——” “Then just what were you trying to do?” Also, the em dash may serve as a sort of bullet point, as in this to-do list:
1. Heat oven to 350°F. Grease and flour two 9-inch round baking pans.
2. Stir together sugar, flour, cocoa, baking powder, baking soda and salt in large bowl. Add eggs, milk, oil and vanilla; beat on medium speed of mixer 2 minutes. S3. Bake 30 to 35 minutes or until wooden pick inserted in center comes out clean. Cool 10 minutes; remove from pans to wire racks. Cool completely.
1. Prepare the Cake
It’s generally advisable to slice the two baked layers of an eight- or ten-inch cake into four layers. Make sure the cake is completely cool before slicing.
To do so, put one of the layers on a turntable or cardboard round and gently hold it in place with the palm of your hand.
Turn the cake against the edge of a serrated knife, making a small sawing motion with the knife. When the cake is cut all around about an inch in toward the center, repeat until the cake is cut through.
Support these thin layers with a cardboard round or a rimless baking sheet--never with your hands--when you lift them. Repeat with the other layer, so that you end up with four thin layers.
If a layer is domed, use the serrated knife to level it.
2. Use the Right Amount of Frosting
Too much frosting will overwhelm the cake and too little is disappointing.
Three to four cups of frosting generally is more than enough for an eight- or ten-inch layer cake.
The frosting should be at room temperature when you spread it on the cake, unless it’s whipped cream, which should be chilled.
The exceptions to these rules are the new pourable frostings on the market now. When you don’t have time or energy to make your own, these microwavable frostings are great and are designed to pour over warm cakes. In a hurry? Problem solved!
3. Begin with the Filling
Secure a cake layer to the turntable, cardboard round, or platter with a dab of frosting. Before setting the first cake layer on the dab of frosting, you might want to put four pieces of wax paper on the plate or turntable, positioned so that you can easily remove them from beneath the cake.
Spread the filling over the first layer and top with the next layer. Continue until all layers are stacked. You’ll need about a half cup of frosting per layer.
When the cake is filled and stacked, refrigerate it for 15 to 30 minutes for the filling to set.
4. Apply a Crumb Coat
It’s important to cover the cake with a thin layer of frosting called a crumb coat. This holds in the crumbs and makes it easier to apply the final coat.
Remove the filled cake from the refrigerator and brush away any loose crumbs from the top and sides of the cake.
Frost the sides of the cake first. Scoop up a generous dab of frosting onto a flat metal spatula and hold the spatula against the cake, perpendicular to the turntable. Move the spatula down and away from you without lifting it from the cake as you frost only a few inches.
Wipe excess crumbs and frosting from the spatula between applications of frosting. Scoop up another dab of frosting and continue around the cake.
When the sides are covered, spread an even layer of frosting over the top of the cake. (Some bakers frost the top before the sides.)
This initial layer of frosting should cover the sides and top of the cake, but does not have to look perfect.
At this point, refrigerate the cake for at least 20 minutes. This will give the frosting time to harden a little so that you can apply the final layer of frosting with ease.
5. Finish the Cake
Repeat this same procedure a second time, beginning with the sides and ending with the top of the cake.
You will be amazed at how easy it is to apply the second coat of frosting on top of a firm crumb coat. Always wipe the spatula clean every time you lift it from the cake.
Now is the time to make swirls and whirls with the frosting, or spread the frosting smoothly into a satiny sheath.
To spread buttercream frosting to its most silken smoothness, dip the spatula in hot water, wipe it dry, and run it lightly over the frosting. The warm metal will melt the frosting just enough to smooth it out.
For an especially luscious looking cake, apply three coats of frosting. If you do so, be sure to make more frosting than usual.
Gotham Sans Serif Tobias Frere-Jones Designed fonts such as Whitney, and Surveyor Designed in 2000-09 Geometric Sans Serif extremely large family, featuring four widths, eight weights, and separate designs for screen display Old Style This category includes the first Roman types, originally created between the late 15th and mid 18th centuries, as well as typefaces patterned after those designed in this earlier period. The axis of curved strokes is normally inclined to the left in these designs, so that weight stress is at approximately 8:00 and 2:00 o’clock. The contrast in character stroke weight is not dramatic, and hairlines tend to be on the heavy side. Serifs are almost always bracketed in old style designs and head serifs are often angled. Some versions, like the earlier Venetian old style designs, are distinguished by the diagonal cross stroke of the lowercase e.
Transitional Serifs English printer and typographer John Baskerville established this style in the mid 18th century. These typefaces represent the transition between old style and neoclassical designs, and incorporate some characteristics of each. Baskerville’s work with calendered paper and improved printing methods (both developed by him) allowed much finer character strokes to be reproduced and subtler character shapes to be maintained. While the axis of curve strokes can be inclined in transitional designs, the strokes normally have a vertical stress. Weight contrast is more pronounced than in old style designs. Serifs are still bracketed and head serifs are oblique.
Modern
These are typefaces created within the late 18th century, or their direct descendants. The work of Giambattista Bodoni epitomizes this style of type. When first released, these typefaces were called “classical” designs. Early on, however, it became apparent to printers that these were not updated versions of classic type styles, but altogether new designs. As a result their classification name was changed to “modern.” Since the mid 20th century, they have also been classified as neoclassical or didone. Contrast between thick and thin strokes is abrupt and dramatic. The axis of curved strokes is vertical, with little or no bracketing. In many cases, stroke terminals are “ball” shapes rather than an evocation of a broad pen effect. These tend to be highly mannered designs, with clearly constructed letters.
Slab Serifs Slab serif typefaces became popular in the 19th century for advertising display. These typefaces have very heavy serifs with minimal or no bracketing. Generally, changes in stroke weight are imperceptible. To many readers, slab serif type styles look like sans serif designs with the simple addition of heavy (stroke weight) serifs.
Sans Serif
In typography, a sans-serif, sans serif, gothic, san serif or simply sanstypeface is one that does not have the small projecting features called "serifs" at the end of strokes.[1] The term comes from the French word sans, meaning "without" and "serif" from the Dutch word schreef meaning "line". Sans-serif fonts tend to have less line width variation than serif fonts.
In print, sans-serif fonts are often used for headlines rather than for body text.[2]
Sans-serif fonts have become the most prevalent for display of text on computer screens. This is partly because interlacedscreens have shown twittering on the fine details of the horizontal serifs. Additionally, on lower-resolution digital displays, fine details like serifs may disappear or appear too large.
Before the term "sans-serif" became common in English typography, a number of other terms had been used. One of these outmoded terms for sans serif was gothic, which is still used in East Asian typography and sometimes seen in font names like Century Gothic, Highway Gothic, or Trade Gothic.
Sans-serif fonts are sometimes, especially in older documents, used as a device for emphasis, due to their typically blacker type color.
Stroke Weight
The thickness of lines in a font character.
Axis
Imaginary top to bottom line
Small Caps
Caps that are shorter than height to regular caps
Lining Figures
All take up the same amount of width on a page
Non aligning Figures
Have ascenders and descenders
Ligatures
Two or more characters that are connected
Type Measurement
Has to do with the size of the type and why two types can be the same size in terms of number, but different sizes in how they appear
The purpose of this project was to create a typeface using FontStruct and then create a brochure and poster that effectively displayed the characteristics of the typeface through its design. I created the typeface, Back Jump, and got my inspiration through looking at different street art that can be found in big cities. I applied the bold, edgy and linear concepts that can be found in street art into my design.
Edgy- This typeface pushes the orthodox letter forms
Linear- The consistent lines through the letters is a hallmark of Back Jump
Bold- The thickness of the characters gives this typeface a visible strength
Linear- The consistently angled lines that go through the letters are what makes this typeface unique
Edgy- Because of the sharp angles and lines this font goes against the norm and rebels against what many other fonts do
Bold- This font uses a lot of positive space and is a very thick and wide typeface
These are my beginning sketches and trials with Fonstruct. I struggled with the program a great deal, but I was still able to get some pretty cool concepts out of it. The most difficult aspect of it was having a big idea for a font but being limited because of the abilities of the program.
Garamond was designed by Claude Garamond in the 16th century. It is considered to be a typeface that is formal, classic and highly legible. It was created for use in the book Paraphrasis in Elegantiarum Libros Laurentii Vallae. The only complete set of the original is in a museum in Belgium. Garamond has underwent some changes as time moved on, but many of its characteristics remain the same.
Serifa was designed by Adrian Frutiger in 1964. It is considered to be a typeface that is bold geometric and identifiable. It is considered a slab serif font because of its thick serifs. It was originally based on Univers, but took on its own personality. It is a very good font for commanding space and emphasis.
Platelet was designed by students in 1992. It is considered to be a typeface that is futuristic, quirky and strong. It was inspried by the font used on licence plates. It initally only conatined only lower case letters, but that was later changed so it could be more widely used.
