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Garamond was designed by Claude Garamond in the 16th century. It is considered to be a typeface that is formal, classic and highly legible. It was created for use in the book Paraphrasis in Elegantiarum Libros Laurentii Vallae. The only complete set of the original is in a museum in Belgium. Garamond has underwent some changes as time moved on, but many of its characteristics remain the same.

Serifa was designed by Adrian Frutiger in 1964. It is considered to be a typeface that is bold geometric and identifiable. It is considered a slab serif font because of its thick serifs. It was originally based on Univers, but took on its own personality. It is a very good font for commanding space and emphasis. 

Platelet was designed by students in 1992. It is considered to be a typeface that is futuristic, quirky and strong. It was inspried by the font used on licence plates. It initally only conatined  only lower case letters, but that was later changed so it could be more widely used. 

Final Layouts

Designers

Paul Rand

Paul Rand was an American graphic designer who is most known for his corporate logo designs including logos for ABC, UPS and IBM. He is also known for being one of the first Americans to use Swiss design in his works.

 

Saul Bass

Saul bass was an American graphic designer known for his designs of title sequences, film posters and corporate logos. Some of his well-known work can be seen in Alfred Hitchcock films such as North by Northwest and Psycho. He also designed logos for companies like AT&T and United Airlines.

 

Massimo Vignelli

Massimo Vignelli was an Italian graphic designer who worked in New York and was known for his mantra "If you can design one thing, you can design everything," He is known for his work in the identity of American Airlines and the New York and DC subway maps.

Milton Glaser

Milton Glaser is an American graphic designer native to New York who designed album covers for artists like Bob Dylan. He also designed the I <3 NY logo that can be seen through out sections of New York that are visited by tourists.

Stefan Sagmeister 

Austrian graphic designer Stefan Sagmeister  is known for his album and movie poster designs. Some notable clients include The Rolling Stones and Aerosmith.

Paula Scher

Paula Scher is an American graphic designer and first female principle at Pentagram. She has worked with notable companies such as CBS and Atlantic Records. 

Adrian Frutiger

Adrian Frutiger is a heavily influential designer and very well known for the typefaces he created in his life. He also played a key role in the movement of typography onto a digital medium. Some of these type faces that he created included  Univers, Frutiger and Avenir. These typefaces are some of the most used and well known typefaces he had created. He considered his "main life's work" to be the creation of sans-serif types. 

Adrian Frutiger was born in Unterseen, Swiserland. As a boy his passion for typography was sparked by his experimentation with stylized handwriting as a way for him to rebel against his strict penmanship classes. At 16 he began his apprenticeship

The training of Adrian Frutiger varied from apprenticeships, attendance of Swiss design schools,concentrating in calligraphy, and studying under designers such as Walter Käch, Karl Schmid and Alfred Willimann

When creating Univers, Adrian Frutiger envisioned a simple easy to read font that also had a large font family that had the potential to be used in a variety of settings. Univers was highly influential in his creation of other fonts including Serifa and Glypha. Adrian Frutiger died recently on September 10^th in Bremgarten bei Bern, Switzerland

Univers is unique because it was one of the first fonts that also had a font family of similar fonts for designers to work with. The Univers grid shown below shows the font family and the variations between them.